Abonad con Nitrato de Chile.
Fertilize with Chilean nitrate. We are looking at one of the great icons of 20th-century rural advertising in Spain: the famous " Nitrato de Chile " (Chilean Nitrate) ceramic sign. Designed in the 1930s by Adolfo López-Duran Loriga, then an architecture student, this panel, made of ceramic tiles from Manises (Valencia), features the black silhouette of a horseman wearing a " Cordobés " hat against a vibrant yellow background. Installed at village entrances and on strategic building facades to promote this natural fertilizer, it evolved over the decades into a genuine fixture of the Spanish rural landscape and a gem of advertising heritage and Art Deco aesthetics applied to the countryside. The image also highlights the sign's excellent state of preservation against the intense red background of the facade in the Plaza 20 de Julio * (July 20th Square, Fuente Álamo, Region of Murcia). By the mid-20th century, Chilean Nitrate had shifted from being an absolute glo...
